Question 1

The legality of uniform geographic pricing has been challenged,and so its use has been abandoned.

Accepted Answer

A) True 
 B)False

Question 2

Pricing whereby the buyer absorbs all or part of the freight costs is freight absorption pricing.

Accepted Answer

A) True 
 B)False

Question 3

Markum Industries determines that for its air compressors the following results are achieved at a price of $250: total costs = $250,000; variable costs per unit = $100; fixed costs = $175,000.Given these figures,Markum would break even at ____ units.

Accepted Answer

A)   1,167
B)   1,000
C)   1,750
D)   2,500
E)   700F) A) and D)
G) C) and D)

Question 4

A danger associated with engaging in price competition is that competitors can also change prices quickly and aggressively,which can result in a(n) ____ that will be harmful to both companies.

Accepted Answer

A)   reduction in cost
B)   price war
C)   competitive draw
D)   industry collapse
E)   advertising battleF) C) and D)
G) B) and D)

Question 5

Nonprice competition allows a company to increase its brand's unit sales through means other than changing the brand's price.

Accepted Answer

A) True 
 B)False

Question 6

The fact that a gas station in Texas pays less for fuel than a gas station in Maine from a producer in Louisiana suggests that refineries are using which of the following pricing methods?

Accepted Answer

A)   Price differentiation
B)   Base-point pricing
C)   Freight absorption pricing
D)   Transfer pricing
E)   Zone pricingF) A) and B)
G) B) and D)

Question 7

A seller can change prices quickly in a price-competition situation.

Accepted Answer

A) True 
 B)False

Question 8

The perception of price depends on a

Accepted Answer

A)   product's actual price and consumers' expectations regarding price.
B)   consumer's analysis of competitive prices.
C)   consumer's reference price.
D)   consumer's expectation of price.
E)   product's actual price in comparison with the manufacturer's suggested price.F) All of the above
G) A) and E)

Question 9

F.O.B.factory denotes the price of the products at the factory.If the price is quoted as F.O.B.shipping,then shipping costs are paid by the seller.

Accepted Answer

A) True 
 B)False

Question 10

A firm can survive in the long run only if its products are sold below cost.

Accepted Answer

A) True 
 B)False

Question 11

Discuss the role of product costs in setting prices.

Accepted Answer

Product costs play a crucial role in set...

Question 12

Lucy buys a new dress at T.J.Maxx that has a price tag with "Compare at $50.00.Our Price $29.99." This is an example of the use of

Accepted Answer

A)   internal referencing.
B)   cumulative discounts.
C)   seasonal discounts.
D)   base-point pricing.
E)   an external reference price.F) B) and E)
G) C) and E)

Question 13

Sellers using nonprice competition are not concerned with prices charged by competitors.

Accepted Answer

A) True 
 B)False

Question 14

Total costs are influenced by quantities sold.

Accepted Answer

A) True 
 B)False

Question 15

A deduction from list price for purchasing large quantities aggregated over a stated period of time is a

Accepted Answer

A)   noncumulative quantity discount.
B)   additive cash discount.
C)   cumulative quantity discount.
D)   cumulative discount allowance.
E)   additive quantity reduction.F) None of the above
G) B) and E)

Question 16

Marketers generally view ____ as the minimum price a product can be sold for.

Accepted Answer

A)   fixed costs
B)   variable costs
C)   profits
D)   costs
E)   moderate lossesF) C) and D)
G) A) and C)

Question 17

Identify and describe the major types of discounts used for business markets.Then explain the reasons for using each type.

Accepted Answer

The answer of Identify and describe the major types of...

Question 18

At what point does a firm maximize profit?

Accepted Answer

A)   The point at which marginal cost equals marginal revenue
B)   The point at which the firm sells its product at the highest price
C)   The breakeven point plus the adjusted marginal cost
D)   The point at which marginal profits equal marginal revenue
E)   The point at which marginal cost equals marginal profitsF) B) and D)
G) A) and B)

Question 19

Safe Auto advertises its low-cost automobile insurance as "minimum coverage for minimum budgets." Safe Auto is engaging in

Accepted Answer

A)   non-price competition.
B)   demand-based pricing.
C)   prestige pricing.
D)   price differentiation.
E)   price competition.F) All of the above
G) A) and B)

Question 20

Laura Spangler,of North Central Novelties,reduces the price of games sold to Robertson's Entertainment by 10 percent to allow for expenses associated with Robertson's promoting the games to consumers.This is an example of a ____ discount.

Accepted Answer

A)   quantity
B)   cash
C)   seasonal
D)   trade
E)   complementaryF) A) and D)
G) B) and E)

Exam 19: Strategic Pricing Management

Identify and describe the major types of discounts used for business markets.Then explain the reasons for using each type.

Correct AnswerverifiedShow Answer

A seller can change prices quickly in a price-competition situation.

Correct AnswerverifiedShow Answer

A deduction from list price for purchasing large quantities aggregated over a stated period of time is a

Correct AnswerverifiedShow Answer

Sellers using nonprice competition are not concerned with prices charged by competitors.

Correct AnswerverifiedShow Answer

Markum Industries determines that for its air compressors the following results are achieved at a price of $250: total costs = $250,000; variable costs per unit = $100; fixed costs = $175,000.Given these figures,Markum would break even at ____ units.

Correct AnswerverifiedShow Answer

F.O.B.factory denotes the price of the products at the factory.If the price is quoted as F.O.B.shipping,then shipping costs are paid by the seller.

Correct AnswerverifiedShow Answer

Laura Spangler,of North Central Novelties,reduces the price of games sold to Robertson's Entertainment by 10 percent to allow for expenses associated with Robertson's promoting the games to consumers.This is an example of a ____ discount.

Correct AnswerverifiedShow Answer

At what point does a firm maximize profit?

Correct AnswerverifiedShow Answer

Safe Auto advertises its low-cost automobile insurance as "minimum coverage for minimum budgets." Safe Auto is engaging in

Correct AnswerverifiedShow Answer

Discuss the role of product costs in setting prices.

Correct AnswerAnswered by ExamLex AIProduct costs play a crucial role in set...View AnswerShow Answer

A danger associated with engaging in price competition is that competitors can also change prices quickly and aggressively,which can result in a(n) ____ that will be harmful to both companies.

Correct AnswerverifiedShow Answer

Total costs are influenced by quantities sold.

Correct AnswerverifiedShow Answer

The legality of uniform geographic pricing has been challenged,and so its use has been abandoned.

Correct AnswerverifiedShow Answer

Pricing whereby the buyer absorbs all or part of the freight costs is freight absorption pricing.

Correct AnswerverifiedShow Answer

Nonprice competition allows a company to increase its brand's unit sales through means other than changing the brand's price.

Correct AnswerverifiedShow Answer

A firm can survive in the long run only if its products are sold below cost.

Correct AnswerverifiedShow Answer

Lucy buys a new dress at T.J.Maxx that has a price tag with "Compare at $50.00.Our Price $29.99." This is an example of the use of

Correct AnswerverifiedShow Answer

Marketers generally view ____ as the minimum price a product can be sold for.

Correct AnswerverifiedShow Answer

The perception of price depends on a

Correct AnswerverifiedShow Answer

The fact that a gas station in Texas pays less for fuel than a gas station in Maine from a producer in Louisiana suggests that refineries are using which of the following pricing methods?

Correct AnswerverifiedShow Answer

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Product costs play a crucial role in set...
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